Packaging Up Opportunities

+ Green lighting yourself

To bring you up to speed, we last spoke about Holistic Packaging and that post surfaced all kinds of follow up questions for this new reality we find ourselves in where getting projects off the ground requires a full 360 approach.

While waiting for the studios, streamers, and networks to start funding projects again (which hopefully will be the second half of this year), we’re over here packaging up opportunities inclusive of talent, distribution, data, promotion/marketing, and ROI/measurement that we can pitch to a pool of alternative project funders including brands, foundations, and private investors.

The word ‘opportunity’ is the operative term here because a project doesn’t go out to market until it’s actually a true opportunity for the party I’m submitting to.

I see a lot of projects come across my desk that are so ripe to become an opportunity but are half-baked packages… by no fault of anyone since packaging is hard. It takes time and financial resources, two things many independent producers don’t have freely at their disposal. I get that.

Despite these limitations, I encourage you to dig in and keep putting pieces together which in today’s market usually means collaborating and partnering with people and companies who have a more established track record than you, with deeper contacts and networks to exploit, and a massive amount institutional knowledge to impart. These are invaluable ‘soft skills’ of a Producer that I find are criminally undervalued to those who don’t know better. People waltz into our business thinking problems can be solved by simply writing a check, but sadly that’s just not the case (and actually never has been!)

Makes me long for the days when the right single piece of talent or director attachment could sell a project like hot cakes, but these days I’m finding we have to roll up our sleeves even more and develop a project even further and work even harder, to get any bites.

I’m taking about scripted, unscripted, features, and docs here… everything.

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Green lighting yourself

What are you doing these days to Green Light your projects on your own terms while waiting out the current streamer commissioning entrenchment?

Comment below and let’s start a discussion!

Tell me about your project and current challenges - I’d love to point you in the right direction if I can.

Have a wonderful day ahead y’all and speak more soon!

Stacey

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PS: When you’re ready to work together I have a couple ways to make that happen….

Check out my project Consulting if you need a one-on-one help getting your project up and running

FS PRO is my coaching group and community for professionals if you want me to do it with you and have an EP in your back pocket during the process

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