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"You Tube is an amazing platform for distribution and it has recently overtaken Netflix as the largest streaming platform… in the world." Is this in terms of total hours watched? Total viewers? I watch You Tube films from time to time. It seems that YT is picking up both quite old and more recent (last 10 years or so) movies right and left and offering them for free if you watch some ads. Do you have any details about how YT approaches paying for their product? Does YT ever commission product? If so, do you have thoughts on what they like? TIA. Doug Mayfield

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That's in viewers Doug! They do not pay for content nor do they commission anything original anymore. It's a pure distribution play....

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How do they compensate? Some percentage of the ad revenue calculated by how often the product is viewed?

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yes rights holders who upload content are paid a share of the ads you see playing....

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I wonder if it's possible to do genre analysis regarding where to put your completed film for the best financial return. For example, speaking purely hypothetically, maybe sci fi does better on smaller/less watched platforms despite the fact that some platforms are bigger/more watched, etc. Perhaps such data is hard to come by and/or costly.

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Yeah I haven't heard of that type of data existing but it would be nice to know I agree!

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