Packaging Strategies Playbook

A New Approach For Packaging Independent Films


Packaging Strategies Playbook is a four-part deep dive into independent film packaging and the frameworks I’m currently using to package projects for the marketplace.  It taps into my multi-decades of experience packaging films, documentaries, and series utilizing both private equity and market-based finance.  These are the systems I am currently using to package projects in today’s very challenging environment.

In independent film, “packaging” is the elements on which financing and distribution are most predicated! So if you’re trying to finance a film or series this year, I’ll be covering the areas you’ll need to put in place to increase your chances of financing success.

This course is comprised of four written lessons (hosted on Substack), delivered over four weeks directly to your inbox, packed with actionable advice, relevant case studies, resources and templates you can access to DIY your packaging strategy. You’ll also have the ability to ask me questions as you go and I’l be interacting directly with students to help guide your process.


Topics we’ll cover include but are not limited to:

  • Bringing on a Director and Producer

  • Building out a team

  • Actor attachments

  • Leveraging IP and Current Trends

  • Marketing Hooks and Brand Partnerships

  • and more…for features, docs, series, and digital ‘content’

I enjoyed all your insights in the Funding Strategies Playbook. I always appreciate how accessible you make your discussions and presentations. We are using it as I write this. I look forward to your upcoming course, Packaging Strategies Playbook!  We plan on using the information immediately.

-Glenn W.


Beginning on April 29, we’ll deliver one written lesson per week for four weeks directly to your inbox.  We’ll be hosting the course on Substack.  You can follow along ‘live’ or catch up whenever is convenient for you.

The result: A solid framework to follow and a plan to approach packaging for your projects.

As an independent filmmaker, I've been searching a long time to learn from someone like Stacey. With the film industry going through an undeniable change right now, I truly believe that Stacey Parks is at the forefront of not only understanding how things have been but envisioning where they are going. And she does this with the practical and applicable tools, language, and knowledge necessary to feel equipped for a time like this. I took her Funding Strategies Playbook course and immediately signed up for the Packaging one because of how vital and useful all the information she gave was. She approaches each film as an individual, fluid project that requires its own unique set of steps to get made. I could go on and on. But seriously do yourself and the story you're trying to tell a favor and sign up for whatever it is she is offering because I guarantee it will be an integral part of bringing your film to life. 

- Taylor Lewis


Register until April 25 for $179 (15% off the full price)


About Stacey Parks

Stacey Parks has overseen and been involved in independent film financing, production, and distribution for over 20 years as a sales agent, consultant, producer, and executive producer. She began her career at the William Morris Agency where she spent her tenure in the indie film packaging and financing department, as well as feature film lit, talent, and music. Stacey followed that up with a career in distribution and international sales working for such companies as Icon and BBC Worldwide, until transitioning to producing and exec producing full time. Since then she's been involved in the development, production, and distribution of over a dozen feature films and series. Recent feature producing credits include the films "Pinball: The Man Who Saved The Game" starring Mike Faist and Crystal Reed, named by The New Yorker Magazine as one of the top 10 films of 2023. "Miss Virginia" starring Uzo Aduba, Mathew Modine, and Aunjanue Ellis, "Under The Eiffel Tower" starring Matt Walsh, David Wain, and Michaela Watkins, "Fits & Starts" starring Wyatt Cenac and Greta Lee, "Kemba", a BET co-production, starring Nesta Cooper and directed by Kelley Kali, and upcoming projects "Freedom Hair" written and directed by Dianne Houston, "Unsuitable Game" written and directed by Mandie Fletcher and starring Jessica Barden, Sian Clifford and Jessica Brown-Findlay, and "Don’t Come Over" written and directed by Jane Clark and starring Guinevere Turner, Alexis Knapp, and Alanna Ubach. Recent series projects include "The Upgrade" for Bravo, and "The Big Sip" in collaboration with MediaPro Studios.